We are excited to announce that our flagship store in New York City is now open! Located at 1031 Lexington Avenue, the store will offer our entire range of custom wedding invitations and social stationery, as well as custom invitations and everyday stationery essentials from our sister company and BFF, Smock. Bella Figura store manager Linda Hays is an invitation expert with over 12 years of experience personalizing custom invitations, announcements, social stationery, and more. The store is open from 11am until 7pm Tuesday through Saturday. Walk-ins are welcome, but we encourage you to schedule a consultation right from our website! 

Here’s a look inside the store – which includes a few sneak peeks of our new designs for 2016! Our creative lead Jessica Tierney dreamed up the forest-inspired window displays, complete with mossy greenery, terrariums, cascading leaves, and of course — letterpress wedding invitations. 

To celebrate the opening of the store, we’re hosting an open house next week on Wednesday, October 14th – Bella Figura calligrapher Debi Zeinert will be calligraphing personalized art prints, among other fun surprises! If you’re in the city on Wednesday, be sure to stop by! We created a mailer to promote the open house using Adele, one of our new 2016 designs by Ellie Snow. We customized the design and printed it using black and french vanilla inks with copper foil on our thick, 2-ply white Bella cotton paper, and we created a custom foil stamped liner in copper foil over a digitally printed french vanilla background. 

Here’s a peek at some of the Smock Everyday offerings the store will have — a selection of occasion cards, thank you notes, coasters, art prints, keepsake boxes, gift tags, and gift wrap will all be available!